Description
L'Oréal Professionnel Dia Color – Demi-permanent color with up to 70% gray coverage and 2x more shine
Discover the new era of ammonia-free hair coloring with Dia Color - an innovative alkaline demi-permanent from L'Oréal Professionnel. Specially formulated to cover up to 70% of white hair, it compensates for melanin loss and provides up to 6 weeks of intense color and double shine .
With Melanin Gap Filler technology, Dia Color restores natural color by filling gaps in the hair structure, without aggressive intervention. The creamy texture makes it easy to mix and apply, and the 20-minute working time makes it ideal for salon services with fast results.









