Blonde toning — neutralise brass and keep it cool
Professional blonde toning products for salon-level upkeep at home or in-salon—shampoos, masks and toners to keep blonde looking cooler and cleaner.
Selective No Yellow Anti Yellow Spray 150ml
Виолетов балсам за руса коса JOICO Blonde Life Violet Conditioner 250ml
Виолетов шампоан за руса коса JOICO Blonde Life Violet Shampoo 300ml
Moroccanoil Blonde Perfecting Purple Conditioner 200ml
Moroccanoil Color Depositing Mask 200ml / VARIOUS SHADE
Alfaparf SDL BLondes Anti-Orange Low Conditioner 200ml
Alfaparf SDL Brunettes Anti-Orange Low Shampoo 250ml
Alfaparf SDL BLondes Anti-Yellow Conditioner 200ml
Subrina Professional Refresh Colour Mask 150ml (VARIOUS SHADES)
Goldwell Dualsenses Color Revive Color Giving Conditioner 200ml (VARIOUS SHADES)
Goldwell Dualsenses Blonde and Highlights Anti-Yellow 60Sec Treatment 200ml
Goldwell Dualsenses Blonde and Highlights Anti-Yellow Conditioner 200ml
Балсам за хидратация на боядисана коса Matrix Brass Off Conditioner 300ml
John Frieda Violet Crush Intensive Purple Shampoo 250ml
Subrina Professional Care Colour Silver Mask 150ml
Loreal Professionnel Serie Expert Blondifier Mask 250ml
Loreal Professionnel Serie Expert Blondifier Conditioner 200ml
Loreal Professionnel Serie Expert Blondifier Shampoo 300ml
BES Color Reflection Orange Therapy Mask 300ml
BES Color Reflection Fire Limit Shampoo 300ml
BES Color Reflection Orange Therapy Shampoo 300ml
Description
Blonde toning helps reduce unwanted yellow or warm tones in blonde, lightened, grey or highlighted hair. In this category you’ll find professional options used in salons—useful both for regular maintenance and for refreshing colour between appointments.
What you’ll find in this range
- Toning shampoos, masks and conditioners for routine washing and weekly care.
- More intensive toning products for a stronger neutralising effect.
- Options filtered by features such as vegan, sulphate-free, proteins, argan oil and vitamin E.
Shop by brand if you already know what works for your hair—try KEUNE or WELLA PROFESSIONALS. If you’re looking for a direct colour-correcting step, see Hair toners. For lightening before toning, browse Hair bleach within Hair dye.
How to choose
- Start with your goal: for mild warmth, choose a toning shampoo; for a stronger refresh, go for a mask or a dedicated toner.
- Match your routine: shampoos suit frequent use, while masks are better as a weekly step when you need more deposit.
- Check hair condition: if hair feels dry or porous after lightening, look for options with proteins or argan oil.
- Consider formula preferences: use the filters for vegan or sulphate-free choices.
- When in doubt, compare with toners: for more targeted correction, browse Hair toners alongside this category.
Questions & answers
Is blonde toning only for bleached hair?
No. Blonde toning can be used on bleached hair, highlights, naturally blonde hair, and also on grey hair that picks up yellow tones. Choose the intensity based on how warm your tone looks and how often you want to maintain it.
What’s the difference between a toning shampoo and a toner?
A toning shampoo is designed for regular washing and gradual maintenance. A toner is typically used as a more direct colour-correcting step when you need a stronger neutralising effect. If you want that targeted approach, check the Hair toners category.
How do I choose between a mask and a conditioner for toning?
A toning conditioner is a lighter, quick step for frequent use. A toning mask is usually richer and suits weekly use when you want more deposit and a more noticeable refresh. If your hair feels dry after lightening, a mask can be the easier option.
Are there sulphate-free or vegan options in this category?
Yes. This category includes products filtered as sulphate-free and vegan. Use the filters to narrow down the items and then choose the format you prefer—shampoo, mask, conditioner or a more intensive toning product.





