BG Sign in Basket

Hair serums — targeted shine, smoothness and strength

Hair serums for salon-level finishing and daily care—174 options for lengths, ends and scalp, from professional brands used in salons.

174 products

Description

Hair serums sit in our Nourishing products range and are used when you want a more targeted result—smoother lengths, more shine, less frizz, or a lighter finish than a mask. You’ll find 174 professional options, including formulas for the scalp and for the mid-lengths and ends.

The selection includes serums featuring ingredients you can filter by, such as argan oil, keratin, proteins and hyaluronic acid, plus vegan options. Choose by hair need and texture: lightweight drops for fine hair, richer serums for dry ends, or leave-on treatments when you don’t want extra rinse-out steps.

Professional brands, salon favourites

Browse serums from brands such as L'Oreal Professionnel and Moroccanoil, alongside other professional lines in the category.

If you prefer a different finish, compare with Hair oils or Leave-in products.

How to choose

  • Decide where you’ll apply it: scalp-focused serums are different from length-and-ends finishers—pick based on your main concern.
  • Match the texture to your hair: fine hair usually suits lighter serums; thick or very dry hair often needs a richer feel.
  • Use filters to narrow down: look for argan oil, keratin, proteins or hyaluronic acid if you already know what your hair responds to.
  • Compare formats: if you want more slip and shine, check Hair oils; for multi-step care, consider Leave-in products.

Questions & answers

What’s the difference between a hair serum and a hair oil?

A hair serum is usually used for targeted finishing—smoothing, shine and frizz control—often with a lighter feel. Hair oils can feel richer and are commonly chosen for dry lengths and ends. If you’re unsure, pick a serum for a lighter finish and an oil when you want more nourishment and weight.

Can I use hair serum on the scalp?

Some serums in this category are designed for the scalp, while others are meant for mid-lengths and ends only. Check the product directions and choose based on where you want the effect. If your goal is smoothing and shine, you’ll typically apply to lengths and ends.

How do I choose between keratin, proteins and hyaluronic acid?

Use the filters to match what your hair needs. Keratin and proteins are often chosen when hair feels weakened or rough and you want a more strengthened feel. Hyaluronic acid is commonly picked when hair feels dry and you want a more hydrated, supple finish. Always follow the product instructions.

Are there vegan hair serums in this category?

Yes. The category filters include vegan options, so you can narrow the 174 products to formulas that match your preference. Combine the vegan filter with others—such as argan oil or hyaluronic acid—to find a texture and finish that suits your hair.

70 973
customers trusted us
★★★★★
100% original products · Delivery in 1–4 working days
Authorised partner · Check on delivery
What customers say
Excellent
4.9 / 5  ·  Based on 250 reviews
★ Rate us
Красимир Пенчев7 days ago
★★★★★

A rating without a comment

Костадинка Василева12 days ago
★★★★★

A rating without a comment

teddy teddy13 days ago
★★★★★

A rating without a comment

Hristina Atanasova15 days ago
★★★★★

A rating without a comment

  • Authorised partner
  • 100% original products
  • Delivery in 1–4 working days
  • Free delivery over €49,90
  • Pick-up from the Plovdiv store

Opening hours

Plovdiv storeПон–Пет: 10:00–18:00 ч.
Online shopПон–Пет: 9:00–17:00 ч.
AddressПловдив, ул. „Околовръстен път“ 325
Call us · 0888 877 064

Where we are

Angel Cosmeticsул. „Околовръстен път“ 325, Пловдив
Open in Google Maps